Automotive · Agentic Operations Layer

The AI operations layer
for your dealership.

Put a team of agents on yourinternet leads.

Rach.Dev captures and qualifies every sales and service inquiry, books appointments against real DMS availability, presents accurate financing disclosures, and chases the recall and follow-up list across the systems you already use — with a manager in the loop on every binding quote, and a full audit trail on every action.

TILA & FTC Safeguards-alignedWorks with your existing DMS & CRMManager-in-the-loopEnglish & Spanish
The operating picture

What an agent team takes off your floor

Most of a dealership's lost revenue isn't a missing deal — it's a slow first response, a busy service line and a follow-up that never happened. Here's where agents own the busywork, mapped to how your store actually runs.

In demo

The Front Door

Every lead and call captured, qualified and routed — 24/7, in English or Spanish.

  • Multi-channel intake (web lead, phone, SMS, chat, walk-in)
  • Sub-five-minute first response on internet leads
  • Customer & vehicle match against your CRM and DMS
In demo

Lead Qualification

Intent and timeline scored, hot buyers routed to a salesperson the moment they're warm.

  • Buy-vs-browse and timeline scoring on every lead
  • Trade, budget and financing readiness captured up front
  • Hot leads handed to the right rep with full context
In demo

Inventory & Sales

Trim, features, availability and pricing answered instantly from your live feed.

  • Real-time inventory lookup (VIN, trim, color, status)
  • Side-by-side comparisons and feature questions
  • Test-drive holds proposed against the showroom calendar
In demo

Service Drive

Booked against real DMS availability, with estimates and prep instructions sent.

  • Maintenance & repair scheduling on live bay capacity
  • Time and cost estimates with menu pricing
  • Confirmations, prep notes and shuttle / loaner options
In demo

F&I & Disclosures

Payment scenarios that keep buyers engaged — with TILA disclosures, never a credit offer.

  • Monthly payment estimates by credit tier, down and term
  • APR, term and total-cost disclosures presented accurately
  • Hand-off to a licensed F&I manager for any binding terms
In demo

Follow-up & Recalls

The follow-up the store never gets to — re-engaging cold leads and open recalls.

  • Lead nurture and unsold-showroom re-engagement
  • Open-recall outreach with VIN-level lookups
  • Service-due and declined-work reminders (EN / ES)
In your build

Trade-In & Equity

Preliminary valuations that give shoppers a reason to come in — clearly estimates only.

  • Preliminary trade ranges from vehicle details + market data
  • Equity and upgrade alerts to current owners
  • Appraisal appointment held for a used-car manager to finalize
In demo

Knowledge Layer

A role-aware assistant grounded only in your approved store sources.

  • Separate views for shopper, sales and service staff
  • Every answer cites its source
  • Hard guardrails — never a binding credit decision

Watch the team run a deal

Pick a customer and press play. Watch the agent team run it end to end — a manager approves every binding quote or financing term.

Control Tower
Brandon Carter · F-150 LariatNew web lead — financing question
Web lead · Daytime
Lead In
Qualify
Inventory
Schedule
Quote
Hand-off
Follow-up
Agents
AvaBDC · Lead Capture
Idle
MarcusLead Qualification
Idle
NoraInventory Match
Idle
OwenScheduling & Hand-off
Idle
RileyF&I Disclosures
Idle
IrisKnowledge Assistant
Idle
HopeLead-Speed Sentinel
Idle
Decision trace0/8

Press Run the journey — or scroll in and watch it play automatically. Every clinical action waits for a clinician.

Every binding quote and financing term waits for a manager. Rach.Dev drafts, stages and routes — a human approves before anything is committed.

Seven specialists, one conductor

Each agent owns one job and hands the next a complete, structured context. Atlas routes the work, enforces the human-in-the-loop gates on every binding quote, and writes every action to an audit log.

Atlas

Atlas is the orchestrator. It routes each customer to the right specialist, carries shared deal and vehicle context between them, pauses for manager approval on every binding quote or financing term, and records a complete, timestamped audit trail.

Live handoff pipeline
AvaLead Capture
MarcusQualify
NoraInventory
OwenSchedule
RileyF&I
IrisKnowledge
HopeSentinel

Click Ava below — the full lead-to-follow-up workflow plays out automatically.

MarcusLead Qualification

Lead qualification. Scores intent and timeline, captures trade, budget and financing readiness, and routes a hot buyer straight to the right salesperson — never letting a ready customer wait in a queue.

Context from Ava
Brandon CarterF-150 LariatTrade: '19 Tacoma
Intent scored — hot buyer, 'this month' timeline
Trade, down payment and budget band captured
Routed to the right rep with the full lead history
Intent scoringTimeline & budgetHot-lead routing
NoraInventory Match

Inventory match. Reads the live feed to find exact and comparable units, surfaces trim, packages, pricing and status, and pulls the customer's service and recall history — leaving the salesperson to sell, not search.

Context from Marcus
Hot buyerF-150 LariatColor: any · 4x4
Two matching Lariats found in live inventory
Trim, packages, pricing and status surfaced
One in-transit comparable flagged for the rep

Inventory and pricing are read from your feed. Any committed price is staged for a manager, never auto-promised.

Live inventoryComparisonsVehicle history
OwenScheduling & Hand-off

Scheduling & hand-off. Books test drives and service against real DMS and showroom availability, reserves loaners and parts, confirms with prep instructions, and briefs the rep or advisor before the customer arrives.

Context from Nora
Test drive: Sat AMLoaner reservedRep briefed
Slot held against live showroom / bay capacity
Loaner and any needed parts reserved
Confirmation + prep notes sent; rep briefed
DMS schedulingLoaner & partsConfirmations
RileyF&I Disclosures

F&I disclosures. Builds payment scenarios by credit tier, down and term, presents APR, term and total-cost disclosures accurately under TILA, and hands every binding number to a licensed F&I manager — never a credit decision on its own.

Context from Owen
~$650/mo targetTrade equity est.Tier 1–3 scenarios
Payment estimates built by credit tier, down and term
APR, term and total-cost disclosures presented
Binding rate request → F&I manager, not auto-quoted

Estimate only. No APR, approval or binding term is committed until a licensed F&I manager signs off.

Payment estimatesTILA disclosuresManager sign-off
IrisKnowledge Assistant

The role-aware knowledge assistant. Answers shoppers, sales and service staff from your approved store sources only — every answer cited, and never a binding credit or financing decision.

Context from Riley
Shopper viewApproved sources onlyEN / ES
Answered the customer's questions from approved sources
Every answer carried its source citation
Credit-approval request → handed to F&I, not answered

Iris informs. It never approves credit, commits a rate or overrides an F&I manager.

Role-awareCited answersNever a credit decision
HopeLead-Speed Sentinel

The Lead-Speed Sentinel. Always on, watching every new lead, open recall and overdue follow-up — re-engaging before a buyer goes cold, surfacing open recalls by VIN, and staging the next touch for the team.

Context from the store
New leadsOpen recallsFollow-up due
How Hope calibrates for this store
Baselines first-response time across every lead source
Tightens cadence for hot leads and aged opportunities
Suppresses duplicate touches to avoid over-messaging
What Hope watches in real time
Lead ageResponse SLAOpen recallsService dueDeclined workReviews
Five-minute breach — new lead unanswered past SLA
Open recall — safety recall unrepaired on a known VIN
Going cold — hot lead with no reply in 24 hours
Service overdue — past-due maintenance on an active customer
Declined work — deferred repair never followed up
At-risk review — negative survey or low CSI flag

Hope is advisory. It alerts and stages the next touch — a salesperson or advisor decides and acts. Every alert is logged with the signal that triggered it.

Live · LeadsAlways-on monitor5-min lead ruleAdvisory only

Ava captures patient intake by voice, then hands a structured summary to 6 downstream agents — triage, documentation, coordination, billing, knowledge and ICU monitoring — each acting on the shared context, with Atlas orchestrating and a clinician approving every clinical action.

Ava starts the workflow.

One layer over the systems you already run

Rach.Dev sits on top of your DMS, CRM, inventory feed and scheduling — orchestrating agents, enforcing governance, and keeping a manager in the loop on every binding quote. No rip-and-replace.

Layer 4Human-in-the-loop

Every binding action — committed pricing, APRs, financing terms, large repair estimates — pauses for a manager to approve. Agents draft and stage; people decide.

Approval gatesManager sign-offRole-based access
Layer 3Governance & audit

TILA-accurate disclosures, FTC Safeguards-aligned handling of customer financial data, and a complete, timestamped audit trail on every action and every data touch.

TILA disclosuresFTC Safeguards-alignedFull audit logSource citations
Layer 2Agent orchestration

Atlas routes each customer to the right specialist, carries shared deal and vehicle context between agents, and coordinates hand-offs end to end.

Routing & hand-offShared contextEscalation paths
Layer 1Integration

Bidirectional connectors to your DMS, CRM, inventory feed, scheduling and telephony over the standards your systems already speak.

DMS / CRM APIsInventory feedsWebhooks & APIs
Works with the systems you already run
CDK GlobalReynolds and ReynoldsDealertrack DMSVinSolutions CRMDealerSocketXtimevAuto inventoryTwilioRouteOneKelley Blue Book

A knowledge layer that knows its limits

Iris answers shoppers, sales and service staff from your approved store sources only. Every answer is cited — and any credit or financing decision is always handed to a licensed F&I manager, never decided by the agent.

Try a question

IrisShopper view

Hi, I'm Iris. Ask me about inventory, service, pricing or your appointment — I'll always cite my source.

Iris provides information and estimates only — never a binding price, an APR, a credit approval or financing advice. Anything binding is routed to a licensed F&I or sales manager.

A knowledge layer that knows its limits — questions and answers

Do you have a 2025 F-150 Lariat in stock?
Yes — we currently show two 2025 F-150 Lariat 4x4s in inventory, one in Agate Black and one in Oxford White, plus a comparable unit in transit. Trim, packages and pricing are pulled live from our inventory feed. I can hold one for a test drive — a salesperson will confirm the final out-the-door figure with you.
¿Mi carro tiene una llamada a revisión (recall) abierta?
Con su VIN puedo verificar las llamadas a revisión de seguridad abiertas según los datos del fabricante. Estas reparaciones de recall no tienen costo para usted. Puedo reservarle una cita en el departamento de servicio — un asesor confirmará la pieza y el horario. Aquí solo le doy información de recall, no decisiones de financiamiento.
Can you tell me what APR I'll be approved for?
I can't approve credit or quote you a binding APR — that's a decision for a licensed F&I manager based on a real application. I can show you estimated monthly payments by credit tier with the APR, term and total-cost disclosures clearly marked as estimates, and connect you with our F&I manager to get actual terms. This is not a financing offer or credit advice.

Governance, not just guardrails

The controls that let a dealership actually deploy agents — enforced in the system, not promised on a slide.

Manager in the loopEvery binding quote, APR and financing term waits for a licensed manager to approve. No agent commits a price or a credit decision on its own.
Complete audit trailEvery action, hand-off and data access is logged with a timestamp, the agent, the source and the approver — exportable on demand.
TILA & FTC Safeguards-alignedFinancing disclosures (APR, terms, total cost) are presented accurately and never as a binding offer, and customer financial data is handled under FTC Safeguards Rule controls — encryption, access limits and minimal retention.
Grounded with sourcesAnswers come only from your approved inventory, pricing and store sources and cite them. No open-web guessing, no ungrounded claims.
No vendor lock-inStandards-based connectors to your DMS and CRM, and your data stays yours. Turn an agent off and your systems keep running.

Live audit log

A sample of what every action looks like on the record.

22:21:04Inbound SMS (es) received & answered — guest #7715Logged
09:02:18Web lead captured & answered in 2m 40s — SLA metOn time
09:03:55Customer financial data accessed (Safeguards-scoped)PII
09:05:31Payment estimate drafted — TILA disclosures attached, awaiting sign-offPending
09:06:12Binding terms approved by Dana Whitfield, F&I MgrApproved
11:14:47Open airbag recall detected on VIN — service notifiedEscalated

What changes when agents own the busywork

Directional outcomes our pilots target — validated on your own data, never assumed.

24/7
Coverage, every channel
Web leads, phone, SMS and chat answered around the clock, in English and Spanish — no after-hours voicemail.
< 5 min
First response on leads
Every internet lead answered personally inside the window where contact and conversion are highest.
Full
Service bay utilization
Calls answered and slots booked on live DMS capacity — fewer missed calls, fewer empty bays.
Hours back
For sales & service
Less repetitive Q&A and chasing, more time closing deals and turning the service drive.

The problem, in numbers

  • Research on online sales leads found that firms responding within about five minutes were roughly 21 times more likely to qualify a lead than those that waited 30 minutes — yet most leads are answered far slower. Oldroyd, McElheran & Elkington, Harvard Business Review, 2011
  • NHTSA data on safety-recall completion suggests that, even years out, a large share of recalled vehicles remain unrepaired — roughly tens of millions of open recalls on US roads. NHTSA, Vehicle Safety Recall Completion Rates Report to Congress
  • Cox Automotive's Car Buyer Journey study reports record buyer satisfaction tied to a faster, more efficient process — with heavy-digital buyers cutting time at the dealership by up to roughly 40 minutes. Cox Automotive, Car Buyer Journey Study, 2024

Figures above are external benchmarks and pilot targets, not guarantees — we validate every number on your own data before you rely on it. Monitoring agents are advisory: they alert and stage, a person acts.

Start with one workflow. Prove it. Then scale.

We stand up a single workflow on your existing DMS and CRM, show the audit trail and the outcomes, and expand only once your team trusts it.

01
Scope one workflow

Pick the highest-pain workflow — internet-lead response, service scheduling or recall follow-up — and we map it to your systems.

02
Pilot in your environment

Agents run on your DMS and CRM with a manager in the loop and a full audit trail, in weeks not quarters.

03
Measure, then expand

Review the outcomes on your own data, then roll the agent team out store by store and department by department.